User Testing IoT Products

A Conversation with Luke Freiler from Centercode

Author

IoT For All
November 14, 2023

Hello readers!

On this week’s IoT For All podcast, Ryan speaks with Luke Freiler, CEO of Centercode, about how exactly to user test IoT products and what benchmarks to use to know when an IoT product is ready for further iteration.

Why You Won’t Want to Miss This

  1. Discover how connected products have shifted the industry from static goods to iterative services, demanding agility and continuous improvement in product development and management.

  2. Learn about the pivotal role of product testing in IoT, focusing on real user experiences over time to identify issues and gather feedback.

  3. Understand the distinctions between hardware and software testing in IoT devices, emphasizing the importance of pre-release hardware evaluations to avoid costly recalls and maintain brand reputation.

  4. Learn about the key performance indicators used in IoT product testing, including health scores, success scores, and the impact of testing on product improvement, to determine when a product is ready for launch.

  5. Get practical tips for successful IoT product testing, emphasizing the importance of starting early, engaging a focused user group for feedback, and utilizing resources like free testing platforms and tester communities.

Our Favorite Moment

“Back in the day, a product was more of a fire and forget strategy. And then there was this turning point when everything got connected, and now you don't just expect a product to do what it's doing forever, you're expecting it to evolve. You're expecting it to iterate, gain new features, solve new issues, connect with new products that didn't exist when it was created, and that connected nature created an iterative development process. It fueled Agile into the hardware space, which would have been unthinkable 20 years ago, but now is effectively necessary.”

— Luke Freiler

How To Test Your Products

Meet Luke Freiler

Luke Freiler is the CEO and co-founder of Centercode. He provides user testing solutions to leading tech companies. With a background in software development, Luke spearheads the design of Centercode, a SaaS platform that facilitates continuous audience engagement throughout product development. As a tech idealist, Luke aims to use technology to reduce friction and solve real problems and is dedicated to connecting product creators and their audiences to actualize this vision, one product at a time.

Centercode believes that creating exceptional products that truly meet customer needs requires a robust and effective user testing program. They developed a powerful delta testing and feedback management platform that helps companies around the world unlock the full potential of their products.

With their platform, you can identify and recruit the right testers for your product, efficiently manage the feedback process, and analyze the data to gain valuable insights that can inform future product development decisions. Their platform is trusted by some of the world's leading brands, including Microsoft, GoPro, and Bose, to name just a few.

Presented by

DAIN Studios

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By establishing key enablers such as data governance and architecture, they ensure the successful implementation of your IoT ambitions. Learn more and visit them at dainstudios.com.