Monetizing Connected Cars

A Conversation with Harald Fuchs from Freeeway and Mark van den Berg from KPN IoT

Author

IoT For All
September 30, 2025

Hello listeners!

On this week’s podcast, Ryan Chacon speaks with Harald Fuchs, CEO of Freeeway, and Mark van den Berg from KPN IoT about how rising data consumption in connected cars is reshaping the automotive industry and turning connectivity from a cost to a monetized service. The conversation covers IoT monetization strategies, connected cars as entertainment hubs, autonomous driving, digital services within vehicles, connected cars in China, and evolving business models in automotive IoT.

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Meet Harald Fuchs

Harald Fuchs is a technology and telecom executive with over 25 years of international experience leading high-growth businesses and driving innovation in connectivity. Under his leadership, Freeeway has become a trusted partner for OEMs, industrial agriculture companies, and the automotive sector - pioneering flat IoT device pricing models for consumer device resellers. Before founding Freeeway, Harald served as Commercial Director for Central Europe at Ericsson.

Meet Mark van den Berg

Mark van den Berg is Strategic Business Developer for IoT at KPN, the leading ICT provider in the Netherlands. With extensive experience in the IoT domain, he has built deep expertise in eUICC/Global SIM technology, long-term connectivity strategies, and international partnership building.

About Freeeway

Freeeway AG is a Vienna-based software and IoT connectivity provider. Operating as an MVNO and IoT Monetization SaaS platform, Freeeway enables businesses to transform connected devices from a cost driver into a scalable revenue stream. The company’s Monetization Hub integrates global connectivity with powerful software that manages customer identification, legal compliance, taxation, data usage tracking, charging recognition, and payment collection - all in a single SW suite.

About KPN IoT

KPN IoT is a division of KPN, a leading provider of telecommunications and IT services in the Netherlands for over 140 years. In collaboration with a network of partners worldwide and with extensive experience across industries, including automotive, manufacturing, logistics, EV charging, and healthcare, KPN IoT empowers customers with the best global IoT connectivity solutions.